THE BRIEF
The client, SPLAY Denmark, needed breakers, indents, lower thirds and an animated logo to identify their new YouTube series "Snack Attack", sponsored by major dairy producer Arla Foods in connection with their "Arla Food Fest".
INITIAL DESIGN
We drew up a logo in illustrator, based on a client mood board, which contained air force wings and Las Vegas inspired billboards and lights.
Importing the 2D vector layers into After Effects, we faked 3D by using a 3D camera and adjusting the layers in 3D space.
ITERATIONS OF THE DESIGN
The client ultimately wanted to go in another direction, leaving the bubble gummy look and the curvy font, and venture into a more metalic American Diner kind of feel. Here's a short overview of the iterative proces.
HOW IT ENDED UP IN THE FINAL SHOW
